Thursday 1 November 2018

STATEMENT OF INTENT - Extended Practice Project Proposal

PROPOSAL

INTENT/ TONE OF VOICE


My intent for my wider practice, developing across my final year and after graduation, will be a development of areas of interest and successes identified across the last 2 years of development.

Heritage and socio-historical knowledge has become key but this will continue to be applied through the following intentions:
- To channel a playful and mischievous tone of voice through comical character and type
- To apply a playful aesthetic to educational purposes and narratives
- To shed light light on social traditions and promote pride in heritage

THEMES/ SUBJECT MATTER

The general thematic purpose of my work will be to celebrate pride in fading industries and communities.
- Cultural and social topics
- Heritage and British visual culture
- Craft and folk-art traditions
- Community processes
- Language and storytelling

AUDIENCE & CONTEXT

I will operate a generally inclusive audience direction but may find that my work organically appeals to people with family history or knowledge in these areas. 
- Illustration and publications that function as educational tools
- Social history for children/ inclusive audience
- Inclusivity – accessible to community groups/ social class
- Tools to promote holistic identity and pride

GOALS & AMBITIONS
- Intent to use illustration to bridge the gap between fun, aesthetics and learning
- Champion a positive promotion of holistic/ community identity
- I intend to apply myself to the module for the benefit of my post-graduate development so will focus primarily on topics of heritage and social history to contribute towards post-grad research
- To continue to lead a research focussed practice

PRACTICAL SKILLS/ MEDIA/ FORMAT
- Heavily driven by crafted/ staged processes
- Traditional print and letterpress
- Heritage/ Industrial/ Mechanical processes
- Use of text and typography to enhance narrative and persuasive message
- Book binding as a craft and presentation approach


Additional Information
My extended practice will be driven by a responsive approach to cultural sources and experiences.

Research will be pivotal throughout my practice and practical responses will be a by-product of sustained sociohistorical and theoretical investigation.

PRACTICAL CONTENT/ OUTCOMES

Content:
- Identify a fading tradition or social group and apply crafted processes to socio-historical research to establish a resurgence of identification and pride within local/ social or geographical tradition.
- Develop on practical projects from levels 4 and 5, considering a more research-led and contextually informed approach to British social tradition, such as morris dancing and brass bands, in line with my current and developing visual language.


Outcomes:
- Propose a community focussed exhibition for ‘The Mill Space’ exhibition space at Armley Industrial Museum
- Consider proposal and development of outcome for Sunny Bank Mills ‘Ones to Watch’ prize, applying relevant contextual concerns such as textiles heritage and weaving to relevant practical processes
- Funding complications may require a community engagement to receive approval so I could establish a workshop plan for a local school group to explore the notion of ‘pride’ > public engagement

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