DU IZ TAK? - CARSON ELLIS
-build up of layers makes simple movements appear more complex on stationery backdrops
-oppacity used to transition between scenes
-audio is sensitive and synchronised to visual content and tone of voice
POPULAIRE - ALEXANDRE COURTES
-overlays maximise colour palette and simple simultaneous movements
-echoes a CMYK separation aesthetic
-staggered entry of assets creates continuous movement from stationary elements
ISIDRO FERRER
-fluid movements enhance pace and motion
-simplified forms make transformations appear complex
-considered use of anchor points create illusion of assets animating from one another
